The company invented the cooling gel sheet with the hope that it would help mitigate the family's suffering even a little. When a child suffers from a fever, the parents worry. This development began more than 25 years ago.Īs target users, the company focused especially on children and their parents. ![]() The company additionally surveyed what kind of product consumers wanted to purchase and identified three needs: ready availability without having to wet the towel, no slipping or falling out of place, and remaining cool for a long time.Īs a result, they started to develop a thin product that adheres to the forehead in order to break the fever. The company immediately surveyed its employees and consumers and found many people experiencing the same problem. Research and development of the cooling gel sheet started from an employee's comment: "It's a nuisance when I have a fever and the wet towel slips off my forehead while I'm asleep." ![]() (Fig.1) Cooling Gel Sheet Research and development started when an employee faced a problem Under the motto of "You make a wish, and we make it happen," Kobayashi Pharmaceutical has identified unprecedented needs and created new products and markets.Īs an example, this article introduces how the company invented the cooling gel sheet. Cooling Gel Sheet (KOBAYASHI Pharmaceutical Co., Ltd.)
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